FINAL PRODUCTION BRIEF — CONFIRMED MASTER REFERENCE

This is the permanent model. Participant names change. Nothing else does.

ENVOLE ACCESS — PRODUCTION BRIEF Master Reference — All Cycles

OVERVIEW

Three hour production. Three fixed setups in sequence. Fast transitions. The brand leads. Participants follow. This is a brand experience — not a test shoot. The structure does not flex between cycles. Only the names on the running order change.

Runway closes every production. It is the lasting impression and the direct reference point for the September RUNWAY production.

PRODUCTION DETAILS

Studio: Soif Studio — Studio 5 Address: 217 Mare Street, Third Floor, London E8 3QE Production window: 12:00 — 15:00 Collection: Midnight Creative Director: Sunny Punni

Update participant names, running order, city and studio per cycle. Everything else is fixed.

TEAM

Creative Director — Sunny. Directs all participants. Does not shoot. Single point of creative authority. All decisions go through the Creative Director.

Lead Photographer — TFP. Shoots within the direction. Never directs participants independently.

Videographer — TFP. BTS and movement capture simultaneously. Never interrupts a setup.

Production Assistant — Zone C, check-in, running order, collection handover. Never on the set floor during a shoot.

ARRIVAL

Creative team — 11:00 Participants — 11:45 onwards Production starts — 12:00 without exception All setups locked and tested — 11:50

THE THREE SETUPS — FIXED SEQUENCE

SETUP 1 — CAMPAIGN 12:00 — 13:00 — Group format

The opening hour. Participants are fresh. The campaign setup is the most expansive — wider beam, more of the body lit, collective energy in frame. Groups of three to four participants shot simultaneously. The international campaign register — composed, present, world-aware.

Single key light. Wider beam. No fill. Dark background.

Group brief — delivered once before the first group enters: "You are inside a brand production. Same standard as our international campaigns. Move naturally within the space. The direction will come one instruction at a time. Follow it and hold until the next one."

Three directions per group. In sequence:

Direction 1 — "Find your position in the space. Stand exactly as you would if no one was here." Direction 2 — "Everyone look directly into the lens. Do not perform. Just look." Direction 3 — "One person moves. Everyone else holds."

Groups of three to four. 10 to 12 minutes per group. Rotate until all participants are through.

Lighting transition — Setup 1 to Setup 2 13:00 — 13:08 — 8 minutes

Tighten barn doors. No position change required. Test frame confirmed to Creative Director before first participant enters.

SETUP 2 — EDITORIAL 13:08 — 14:00 — Individual format

The most controlled setup. Participants are now warmed up and inside the world. The best individual frames of the session come from here.

Single key light. Barn doors tight. Deep shadow one side. No fill. No reflector. The shadow is not an error. It is the standard.

Four directions per participant. In sequence. Never change between participants:

Direction 1 — "Stand exactly as you would if no one was here." Direction 2 — "Look directly into the lens. Do not perform. Just look." Direction 3 — "Turn three quarters away. Bring your eyes back last." Direction 4 — "Hold completely still. Do not move until I say."

Individual. 8 minutes per participant. Minimum 40 frames per direction.

Lighting transition — Setup 2 to Setup 3 14:00 — 14:08 — 8 minutes

Move key light to runway position. Overhead. Aimed at midpoint of walk path. Barn doors open to corridor beam. Test frame confirmed. Tape walk path start and finish if not already marked.

SETUP 3 — RUNWAY 14:08 — 15:00 — Individual format

The lasting impression. Every participant closes their session on the runway. By this point they have been through two setups and are fully inside the world. The walk at the end of the session is categorically different to a walk at the beginning.

This is also the direct reference point for the September RUNWAY production at London Fashion Week. Every participant who walks this runway understands what September means without being told.

Defined straight path minimum 8 metres. Floor taped at start and finish. Single overhead spot aimed at midpoint. No fill. Background to darkness. Photographer fixed at the far end. Does not move.

Each participant — 6 passes. 7 minutes per participant.

Pass 1 and 2 — observe. No direction. Pass 3 — one correction. Posture or chin only. Pass 4 — one direction based on observation. Pass 5 and 6 — silence. Best frames come from here.

Participant brief — delivered once. Not repeated: "Walk toward the camera. Eyes forward. Chin level. Natural movement. When you reach the tape stop, hold for three seconds, walk back and reset. Six passes."

RUNNING ORDER — ONE PHOTOGRAPHER

Participant cap — 6 per production in the standard 3 hour window.

Hour 1 — Campaign — 2 groups of 3. 12 minutes per group with reset time. Hour 2 — Editorial — 6 individual sessions at 8 minutes each. Hour 3 — Runway — 6 individual sessions at 7 minutes each plus transition buffer.

Exceptional sign up — if participant count exceeds 6 a second photographer must be confirmed before the production date. The 15:00 close does not move under any circumstance.

CONTINUATION OFFER

At the end of each production Sunny makes the continuation offer to the group before The ENVOLE PRIVATE.

One sentence only: "For anyone who wants to attend the remaining productions this year — the continuation is £999 and covers every session through to December."

No pressure. No follow up on the day. Interested participants message Sunny directly after the private event.

RUNWAY UPSELL — NATURAL CLOSE

The runway setup in Hour 3 is the organic reference point for September. No explicit pitch is made on the production day. The experience speaks. Interested participants will ask. When they do:

"September is the full version of what you just did. Warehouse space. Live audience. London Fashion Week. 50 places. Same investment as ACCESS. Details are at envole.world/pages/runway."

One sentence. Send the link. Let it land.

MUSIC

Running from studio doors opening to close. Dark electronic. High tempo throughout. Sequenced before 11:00. Never shuffled. Never silence on set.

PARTICIPANT MANAGEMENT

One sentence on arrival — "Three setups today. Your production assistant will bring you through each one when your slot opens."

No phones on set floor. Zone C only. Participants do not watch other participants in individual setups. Group Campaign setup is the exception — all participants present. Late arrivals move to the end of the running order without exception. Collection handed over at the end of each participant's Runway session — their final setup. One reset allowed per participant. Two minutes maximum. Never during a setup.

DELIVERABLES

Raw files to ENVOLE Google Drive within 24 hours. File naming — ENVOLE — [COLLECTION] — [INITIALS] — CAMPAIGN / EDITORIAL / RUNWAY — [NUMBER] BTS clips within 48 hours. First selects within 7 days. Edited finals within 14 days. TFP credit — Photography by [Name] for ENVOLE across all published output.

NON-NEGOTIABLES

Production starts at 12:00. Not after. All setups locked and tested by 11:50. No adjustments during production. Creative Director directs. Photographers shoot. Zero independent direction from the photographer. Music runs throughout without exception. Transitions — 8 minutes maximum. No overrun. Collection handed over at end of Runway session per participant. Continuation offer made to the group once before The ENVOLE PRIVATE. Not repeated. Runway upsell is one sentence. Send the link. Nothing more. Strike begins at 15:00 without exception. The model does not change. Only the names on the running order change.

MONTHLY CYCLE CHECKLIST

Confirm studio booking and call time Confirm photographer and videographer Update running order with participant names and sizes Confirm collection sets packed and labelled before departure Confirm ENVOLE PRIVATE location and time Send private page details to all participants before cut-off date